Peter Lawrence

Peter Lawrence

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Versatile Marketer blending creativity and technology. Experienced in branding, customer acquisition and full funnel digital marketing with additional skills in photography, creative and design.


Rosso Logo

eCommerce Digital Transformation

Web Development, Design, Photography, Analytics

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Rosso approached me to help overhaul their website and online presence; including:

Resulting in a sales increase of 100% over the previous year and 150% increase in traffic.

100%
YoY sales increase
150%
increase in traffic

Black Geisha Logo

Branding & Launch Strategy for Black Geisha Coffee Liqueur

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Swipe Picture Gallery Caption here.

Brand Identity, Web Development, Marketing, Technical Solutions

As the Director of Marketing for Black Geisha Coffee Liqueur, I led the strategic planning and execution of the brand's market introduction. This included:

The efforts resulted in a significant online sales increase and expanded market reach through strategic retailer partnerships.

5k+
bottles sold per month

KNIT Logo

Mobile App Marketing

Branding, Digital Marketing, Event Management

Scroll left Mobile App Knit Launch Mobile App Knit Site 1 Mobile App Knit Site 2 Mobile App Knit Site 3 Wesite design iterations Mobile App Knit Poster 4 Mobile App Knit Poster 3 Mobile App Knit Poster 2 Mobile App Knit Poster 1 Mobile App Knit Android Mobile App Knit Sharehouse Mixer Event Cover

At Knit, my role as Co-founder involved spearheading the brand's identity and engagement strategies from the ground up, focusing on:


COHA Logo

COHA's E-commerce Platform

Web Development, Fashion Photography, Branding

Scroll left COHA E-Commerce Book a Try On Page COHA E-Commerce Shop Page COHA E-Commerce Home Page COHA E-Commerce Home Page COHA E-Commerce Home Page

Worked with COHA to advise on and implement a new modernized ecommerce website to relieve the pressure on the company's manual processes.

100's
No. of Bookings Completed

Melbourne University Logo

Online Learning Platform for M.S Study

Melbourne University, Web Development, Project Management

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In partnership with Melbourne University, I served as project manager working with the PhDs, designers, and engineering team to scope and guide the development of a specialised online e-learning platform for a series of Online Multiple Sclerosis studies.

50%
Participant Completion Rate

References:
https://pubmed.ncbi.nlm.nih.gov/36568793/
https://pubmed.ncbi.nlm.nih.gov/37386385/
https://www.jmir.org/2024/1/e53372


Rosso Logo

Email Marketing Automation

Klaviyo Integration, E-commerce Optimization, Customer Retention

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At Rosso Coffee Roasters, I implemented a sophisticated email marketing strategy using Shopify and Klaviyo to enhance customer engagement and sales. This project involved:

The implementation of these Klaviyo automations led to a 20% increase in sales, demonstrating the effectiveness of targeted, automated email marketing in boosting e-commerce revenue.

20%
YoY Sales Growth
7k+
Email Signups

Online Brand Management

Social Media Strategy, Digital Branding, Online Presence Management

Scroll left Rosso Google Maps Page Rosso Website Page Rosso Apple Maps Page Rosso Facebook Page Rosso Instagram Page Rosso What's On Page Rosso TikTok Page Rosso Pinterest Page

Project Overview: As the driving force behind Rosso Coffee's digital presence, I managed and executed a dynamic content strategy across multiple platforms to enhance brand visibility and engage a diverse audience.


Rosso Logo

Giveaway Lead Acquisition Campaign

Digital Marketing, Email Marketing, Social Media

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Executed a targeted giveaway campaign across Facebook, TikTok, and Instagram for a specialty coffee brand, achieving a notable increase in ROI and customer engagement.

2x
Return on Investment
7.5k
Emails Collected

Rosso Logo

Photography

Rosso, Black Geisha, Boston Black, COHA, Faxmag

Scroll left Photography COHA Lifestyle 2 Photography Rosso Blends Layflat Photography COHA Lifestyle Photography Samplers Photography Charms Lifestyle Photography Flinders Lane Photography Veneto Photography Latte Cafe Photography Layflat Gift Photography BB Studio

E-commerce, Branding, Photography

Extensive body of Photography spanning product, lifestyle and event photography across multiple clients. Significantly enhancing the visual appeal of their online presences.

9471+
Images Delivered

Rosso Logo

SEO and Content Writing

SEO, Blogs, Content Creation

Scroll left BG Blog BG Bars in Melbourne BG Melbourne BG Black Geisha Cold Fashion BG Geisha Coffee Flavor Profile Rosso Blog Rosso Blog Melbourne Weekend Brunch Spots Rosso Blog From North to South Rosso Rosso Blog Weighing Scale Coffee Rosso Blog Growing Regions

After establishing a strong web presence for the Rosso Brands the next step was to analyse popular search keywords and create blog posts targeted to them.

100+
Posts Published

Blog Links: Rosso | Boston Black | Black Geisha