eCommerce Digital Transformation
Web Development, Design, Photography, Analytics
Rosso approached me to help overhaul their website and online presence; including:
- New product photos
- Site UX redesign
- Subscription implementation
- Email marketing
- Web development
- Web Analytics
Resulting in a sales increase of 100% over the previous year and 150% increase in traffic.
Branding & Launch Strategy for Black Geisha Coffee Liqueur
Brand Identity, Web Development, Marketing, Technical Solutions
As the Director of Marketing for Black Geisha Coffee Liqueur, I led the strategic planning and execution of the brand's market introduction. This included:
- Developing the brand identity and digital presence
- Implementing innovative technical solutions to streamline online sales
- Branding design and content creation
- Coordinating a $10k giveaway campaign
The efforts resulted in a significant online sales increase and expanded market reach through strategic retailer partnerships.
Mobile App Marketing
Branding, Digital Marketing, Event Management
At Knit, my role as Co-founder involved spearheading the brand's identity and engagement strategies from the ground up, focusing on:
- Establishing a cohesive brand image across multiple platforms
- Coordinated growth marketing campaigns across the mobile app stores
- Development of sharing oriented product features to increase organic growth
COHA's E-commerce Platform
Web Development, Fashion Photography, Branding
Worked with COHA to advise on and implement a new modernized ecommerce website to relieve the pressure on the company's manual processes.
- Liaising with developers to clearly define business requirements
- Implementing a new booking system for dress rentals
- Conducting high-quality fashion photography to enhance product visuals
- Configuring an automated email booking reminder system
Online Learning Platform for M.S Study
Melbourne University, Web Development, Project Management
In partnership with Melbourne University, I served as project manager working with the PhDs, designers, and engineering team to scope and guide the development of a specialised online e-learning platform for a series of Online Multiple Sclerosis studies.
- Scoping, designing, and managing development of a comprehensive online learning environment to facilitate accessible education for MS patients.
- Blind testing features which allowed for control and test groups to partake simultaneously
- Implementing digital marketing campaigns to boost study awareness and enrolment
- Producing documentation and training resources for the study team
References:
https://pubmed.ncbi.nlm.nih.gov/36568793/
https://pubmed.ncbi.nlm.nih.gov/37386385/
https://www.jmir.org/2024/1/e53372
Email Marketing Automation
Klaviyo Integration, E-commerce Optimization, Customer Retention
At Rosso Coffee Roasters, I implemented a sophisticated email marketing strategy using Shopify and Klaviyo to enhance customer engagement and sales. This project involved:
- Setting up a comprehensive series of automated email flows including Welcome Series, Abandoned Cart Recovery, Customer Win-back, and Repeat Purchase/Review Requests.
- Integrating Shopify with Klaviyo to streamline customer data management and trigger personalized email campaigns based on customer behavior.
- Utilizing targeted discounts and promotional offers to incentivize first-time purchases and reward loyal customers.
The implementation of these Klaviyo automations led to a 20% increase in sales, demonstrating the effectiveness of targeted, automated email marketing in boosting e-commerce revenue.
Online Brand Management
Social Media Strategy, Digital Branding, Online Presence Management
Project Overview: As the driving force behind Rosso Coffee's digital presence, I managed and executed a dynamic content strategy across multiple platforms to enhance brand visibility and engage a diverse audience.
- Social Media Engagement: Oversees the execution of Rosso Coffee's digital content across platforms like Instagram, Facebook, and TikTok to maintain brand voice and aesthetic.
- Digital Listings & SEO: Manages updates on Google My Business, Bing Places, and Apple Business Connect to ensure accuracy and enhance local search visibility.
- Website Management: Updates cafe pages, menus, and event listings on the Rosso website, keeping the digital presence fresh and consistent.
- Analytics & Optimization: Utilizes analytics tools to enhance content strategies, improving engagement and conversion rates.
Giveaway Lead Acquisition Campaign
Digital Marketing, Email Marketing, Social Media
Executed a targeted giveaway campaign across Facebook, TikTok, and Instagram for a specialty coffee brand, achieving a notable increase in ROI and customer engagement.
- Utilized diverse creatives such as videos, photos, and stories to engage participants.
- Expanded the customer database by 7k+ emails through contest-driven email sign-ups.
- Imrpoved sales resulting in a return on campaign investment of 2x
Photography
Rosso, Black Geisha, Boston Black, COHA, Faxmag
E-commerce, Branding, Photography
Extensive body of Photography spanning product, lifestyle and event photography across multiple clients. Significantly enhancing the visual appeal of their online presences.
- Fashion photography for COHA
- Product Photography for Rosso, Black Geisha, and Boston Black
- Hero Videos for Rosso and Black Geisha
SEO and Content Writing
SEO, Blogs, Content Creation
After establishing a strong web presence for the Rosso Brands the next step was to analyse popular search keywords and create blog posts targeted to them.
- Published over 100 blog posts, focusing on quality content tailored for SEO.
- Achieved an average of 1,000 views per post, significantly increasing website engagement.
- Contributed to enhanced search engine rankings, driving more organic traffic to the site.
Blog Links: Rosso | Boston Black | Black Geisha